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Do you know how to promote your company effectively? Are you aware of the advantages of choosing the right media for inserting and publicising your brand image?
One of the factors with a direct bearing on an effective commercial response, and which furthers a brand鈥檚 external image, is the careful drafting of a promotional plan. A company鈥檚 promotion may be approached from a whole range of perspectives depending on the budget allocated accordingly. There are numerous promotion options available even for very low budgets, although, naturally enough, the higher the budget, the better the results.
Basic material
There is a series of items that constitute the basic material any company should have. These should basically involve the following: website, catalogue, photographic material, press releases and advertisements. These five involve an initial one-off investment with minimum maintenance and long-term returns.
A website is by far the cheapest showcase for our products. The flow of customers moving around the internet is an undeniable and unstoppable reality that should not be ignored. If you don鈥檛 already have a website, you should see to having one designed now. If you do have one, check the number of visitors it receives and ask your webmaster to make the necessary changes to ensure if features more prominently in search engines, thereby enabling visitors to find it more easily.
Have you still not got quality photos of your products, logo or installations? If not, it means you don鈥檛 know how to promote your company at no cost whatsoever and improve its external image.
Perhaps you have failed to realise that anything your company does, such as launching a new product, enlarging its installations, obtaining whatsoever quality certificate or simply celebrating an anniversary, all constitute newsworthy items that are worth reporting in the specialist media. Draft a brief explanatory text on any one of the products you normally market and send it with a professional photo to one of the specialist publications in your sector. If the editorial department considers the information submitted to be of interest, you will have opened a new commercial and promotional channel free of charge. Thousands of readers in your sector will have access to the information you have provided on your product.
Nowadays, not having this basic promotional material (website, catalogue, photos鈥�) not only restricts your company鈥檚 comparative advantages, but also leads to comparative disadvantages regarding your competitors. Are you familiar with your competitors鈥� catalogues? Do you know how to promote your company? Does your company have a catalogue? Do you invest in advertising? If the answer to any of these is no, then consider that you have a duty pending - none other than working on the promotion of your company.
The design and publication of a corporate catalogue is an essential feature. Not only can you use it to provide your customers with a palpable example of your business activity, showing them your products and services, but you can also use it as vehicle of information and send it to specialist publications.
Should I advertise?
There are numerous theories and studies regarding the effectiveness of advertising. Reality shows that those companies allocating part of their budgets to direct advertising always obtain more and better commercial results. The response is not always immediate, but the name of a brand or company that we see in print with certain regularity undoubtedly lingers in the mind, whereby the reader will always recognise it and associate it with such key notions in business as trustworthiness and reliability
(www.stoneroc.com)
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