One item is always at the top of the agenda at all conferences of the Euroroc member countries: The spread of the European-wide logo for labelling real natural stone. Whether ¡°Natur Stein¡± in the German-speaking regions, ¡°Pietra Autentica¡± in Italy or ¡°Piedra Natural¡± on the Spanish market ¨C the campaign co-ordinated by Euroroc is having an effect. At the last meeting in Murcia, the director of the Italian association Assomarmomacchine, Raimondo Lovati, reported that the participation of Ardesia Mangini and Marmi Bruno Zanet now means that 100 Italian companies are licence holders and use the logo actively. The aim of the logo is particularly clear in the Italian version: To show producers and customers that the products bearing the logo are of real natural stone and not imitations of ceramic or other building materials.
